My wife asked me the other day, 'Can we go to Brisbane on Monday', and me knowing this is always possible and afore mentioned wife never leads with a reason I did ask, 'Why'.
Her response was, 'to visit a cake shop'. Apparently there was a article on TV about Jocelyn's Provisions one of Brisbane's premium patisseries that she was impressed with.
Anyhow I said I'd look it up on the web, which I did and while I was there I found a link to Gourmet Traveller, and while I was there I found this story about British punk legend Johnny Rotten from the Sex Pistols being credited with increasing the sales of British butter brand Country Life by 85% in one quarter. See below for the ad.
Dairy Crest
Btw, looks like we're going to Brisbane on Monday, seems I was impressed to!